Sign of the times

Google have released their 2008 year end Zeitgeist report – this aggregates all the search queries and gives us an idea of the most popular and fastest moving search terms of the year. Not sure how useful this is for digital advertising agencies but is nevertheless quite interesting! The top ten fastest rising search terms in the UK includes iplayer (#1), facebook (no suprises there, #2), iphone (#3) and large hadron collider (#6).

What does this tell us? Maybe people are interested in online video, the mobile web, and the potential end of the world! More here…


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