Can’t Touch this

I’ve really got to stop punning on these blog titles. Anyway I wanted to share what I think is a fantastic use of digital advertising for Apple’s iPod Touch. You can read more and see a video of the placement here.

The ad ups the ante on Nintendo’s Wario Land: Shake It ad which appeared earlier this year on YouTube. These sort of bespoke placements rely on publisher support (in this case Yahoo!) and in my opinion takes online ads to a new, exciting level. Hopefully we’ll see more like this in 2009.

Hope you like it too.

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