With all of the distressing news and images coming from Haiti in the last week, there has at least been one positive story related to the disaster. A Red Cross text messaging campaign is on course to raise $20 million, according to Mashable.
This is quite incredible since the campaign message has spread virally, mainly through Twitter and Facebook. The beauty of this campaign is surely how quickly it was able to be up and running, reaching people while the events in Haiti are still at the forefront of people’s minds. Of course, its success is still dependent on the online community spreading the word which is what social media does so effectively.
I think a quote from the article sums up the campaign’s success well when it says, “It’s a model that will likely become the standard for disaster relief.“