Tag Archives: viral

The Force isn’t strong

I sometimes wonder what people who don’t work in the marketing and advertising talk about with their colleagues when they get in to work in the mornings. Yesterday everyone at work was talking about the new Star Wars / adidas commerical that had aired over the weekend with real excitement – maybe the rest of the population just isn’t so easily impressed?

For those who haven’t had the pleasure they can check it out here:

So what’s the verdict? Of course it’s cool… did you not see Snoop with a lightsaber? But for me, that is it. It’s like some ad executives sat around the boardroom saying, “wouldn’t it be cool if we could recreate the scene from Star Wars with David Beckham?”. And then they made it…

Maybe you can be cool by association but this ad doesn’t really have a message apart from a vague connection to the World Cup, based on the sign at the beginning. This is nowhere near as good as Nike’s “Write the Future”. But then again, I don’t have “Like” it to see it…

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